Hey, I'm Zeneath
Nice to meet you.
I’m a designer based in Singapore, passionate about bringing ideas to life — whether that’s crafting intuitive digital products or guiding traditional businesses through digital transformation.
I started with logo design, a pivotal moment came when I designed a website. This sparked my passion for experience design, leading me to earn a Specialist Diploma in UX.
Beyond design,
I'm an adventure seeker.
I’m passionate about traveling and immersing myself in cultures different from my own. In 2023, I journeyed from Tokyo to Japan’s southernmost tip, joining locals in festival dances and savoring delicacies in each city.
These experiences deepened my appreciation for diversity and strengthened my ability to collaborate across cultures, bringing a broader perspective to everything I do.
Expertise
Digital Transformation
Experienced in deciphering both digital and non-digital manual processes, identifying opportunities for automation and personalisation, and seamlessly optimising user journeys for both customers and employees.
Design Thinking
Specialised in user and business research to uncover challenges and opportunities. Create user-centred solutions through wireframing and prototyping, ensuring alignment with goals and enhancing product value.
Information Architecture
Experienced in identifying gaps in navigation flow through competitor analysis. Skilled in conducting card sorting and tree testing with stakeholders and users to design intuitive sitemaps and optimise architecture.
Experience
2022 - 2024
Experience Designer
@ Publicis Sapient
2021 - 2022
Senior Experience Designer
@ VerzDesign
2020 - 2021
Specialist Diploma, UX for Infocomm Tech
@ Republic Polytechnic
2020 - 2021
Junior Experience Designer
@ VerzDesign
2014 - 2017
Diploma, Business Information Tech
@ Singapore Polytechnic
